Moorfields Education is excited to be delivering this unique business course for independent opticians and the optometry community. This course combines the strengths of world-leading experts in eye care from Moorfields and business professionals from the UCL School of Management along with seasoned professionals from successful high street practices.
Commercial pressures have increased over the last several months and this trend will continue. Many optometrists and opticians have the dream of growing their businesses but need entrepreneurial and managerial skills to continue to succeed in this changing landscape. This short course is designed to address that need and give delegates insights on how to create a distinctive proposition in a tight market where differentiation is not always easy and the goal post continues to shift.
This course is designed to ensure that participants have proven techniques and the knowledge that can instantly be applied in an optical practice to make a difference.
Some Key topics that will be covered:
This course is made of self-paced materials, 4 days of virtual face to face workshops, and 5 hours of individual coaching.
This course will commence on Monday, November 30th with full access to self-paced learning materials. This will then be followed by 18 hours of virtual sessions over a 3 day block (4th, 5th & 6th December) which includes lectures, workshops and guest speakers covering the following topics:
Day 1: Friday, 4 Decemeber 2020
Day 2: Saturday, 5 Decemeber 2020
Day 3: Sunday, 6 December 2020
Participants will then start working on a strategic plan to kick start / grow / re-build their practice and receive individual coaching from the Faculty.
On Friday, 29 January 2021, delegates will present their strategic plans and receive feedback and personalised advice tailored to their business from the Faculty.
During the programme, a number of guest speakers will share their experience via videos and virtual face to face interaction providing insights and TIPs to participants. Possible guest speakers include:
This programme has been designed for independent opticians and optometrists.
This course has been awarded 24 CPD points by The Royal College of Ophthalmologists. A certificate of attendance will be awarded at the end of the course.
In order to access the programme online, you will need access to a computer (laptop or desktop) with a webcam and microphone.
Is a keynote speaker, business coach and consultant with 30 years of multinational executive experience. His personal mission is to inspire people to be at their best, every day, in all that they do. He drives business results by helping individuals and organisations develop holistic personal efficiency and effectiveness as a core strategy, to drive retention and employee satisfaction. He blends this with a focus on developing the correct business and personal analytics to diagnose issues and monitor success. He qualified as an Optometrist before moving into sales and eduction at Johnson & Johnson where he was Vice President of Global Professional affairs for 22 years. He has worked in technical and medical support, sales and sales training, marketing, new business development, professional relations and professional education. He has led business process re-engineering and organisational development initiatives operating at Board level positions.
Paolo is Professorial Teaching Fellow of Strategy and Sustainability, Professorial Teaching Fellow in Strategy and Sustainability, Deputy Director (MBA & International) at UCL School of Management. Paolo has received numerous awards for the impact of his projects and in 2018 was featured in the top 40under 40 of business school professors in the world by American magazines Poets & Quants and Forbes. Paolo advices firms in different countries and sectors, started three business and has trained business students and executives in 15 countries.
Louisa Wickham is a leading London ophthalmologist with over ten years specialising in retinal pathology. Currently serving as both Clinical Director and Consultant Ophthalmologist at Moorfields Eye Hospital, her practice provides techniques for an extensive range of retinal diseases including retinal detachment, diabetic eye disease and cataracts. She forms an integral part of numerous professional bodies and councils such as the Royal College of Ophthalmologists, as well as actively publishing in peer review papers and other publications.
As a keynote speaker, career consultant, podcast host, and certified coach, Joseph helps professionals define and market their personal brands more effectively during times of career transition, applying branding and marketing principles from his 10 years of international brand management experiences at companies in the US & UK including Clorox, Gü Puds, and General Mills.
Amanda O'Brien is a leading UK digital marketer with extensive experience driving businesses both small and large. She spent the first 20 years of her career learning best practices working in large organisations across Australia and the UK. These include: Mattel Toys, Kraft Foods, Heinz, Direct Line Group and B&Q. In 2016, she started her own business focused on Digital Marketing. She runs two successful blogs: The Boutique Adventurer (https://theboutiqueadventurer.com) and The Discerning Cat (https://thediscerningcat.com). Additionally she has provided digital marketing consultancy to organisations such as Unilever and UCL.
Richard Holmes has a strong entrepreneurship background with a Master’s degree in Economics from University of Warwick and BSc Economics from London School of Economics. Richard was Specsavers’ global marketing director and joint chief executive officer (UK), as well as working in similar marketing roles at Boots and Unilever. He is an experienced group-marketing director with a demonstrated history of working in the retail industry. He is skilled in Marketing Management, Fast-Moving Consumer goods, Management, Brand Management, and Retail. Richard is a long-standing Non-Executive Director at Lok’n Store PLC and vice chair of his local Citizens Advice organisation.